„Free from worry. Full of beauty “: CATRICE is committed to a sustainable future
The beauty brand CATRICE from cosnova is not waiting for microplastics and volatile silicones to be banned by law in cosmetic products. It has already started to ban these ingredients from its products and is sending a clear signal. It is precisely this commitment that is the focus of the current “Free from worry. Full of beauty ” digital image campaign. Young consumers in particular today demand a strong stance from brands on issues that are important to them. The fight for a more conscious approach to nature and one’s own health is clearly part of it. CATRICE makes a clear promise to its users: With their products, they should not only feel more beautiful, but also feel safer.
Deliverables: Brand Strategy, Corporate Identity, Design, Campaigns, Digital, TV, POS, Trade Marketing, B2B, Workshops