Building a game changing cosmetic brand from white paper to full roll out in stores and online.

Deliverables: Brand Strategy, Corporate Identity, Campaigns, Digital Concept & Creation, TVC, POS, Workshops

From 2014 - 2018 YeS IDEAS was responsible for the brand communication of L.O.V, the third cosmetics brand from cosnova.. Positioned in the upper price segment of the mass market. During this time, we played a leading role in supporting the client in the preparation of the brand launch, always acting as a strategic partner and were responsible for the communicative appearance from above-the-line to below-the-line measures, trade fair and event.