Babor is celebrating its 65th anniversary this year (2021). We developed the campaign for this occasion. The concept builds on the claim, which we developed for them four years ago. With „1956 reasons to ASK FOR MORE,“ Babor is launching an interactive dialogue between consumers, influencers, beauty experts and the brand. After their popular HY OIL, Babor has continued to innovate. This, along with 1956 reasons are why we can expect much more from the brand. We are happy present you the new Babor campaign, which is now starting and will surely surprise you with different highlights throughout the year.
Deliverables: Brand Strategy, Campaigns, Digital, Strategic Workshops