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BABOR

Our task was to create a new brand positioning that focuses on the consumers of NOW. Informed and demanding as they are, Babor gives them the answers to their individual skin needs. The visual language is designed to bring this new strategic positioning to life through an international campaign across numerous channels.
Babor is known as the pioneer in professional skincare, always operating with scientific craft and a personal touch. Capturing this, we brought across a more emotive side of the brand to highlight how dynamic and diverse Babor is.

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BABOR
BRAND IMAGE CAMPAIGN

An up, close and personal human focus on beauty with a demanding and forward language. A close, luxury feeling combined with the precise scientific nature of the brand. Extreme skin close-ups in the background and an intimate beauty key visual in the foreground make you experience the new Babor - beautiful, precise and tangible.

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BABOR
AMPOULE RELAUNCH CAMPAIGN

For the relaunch of Babor’s most renowned product range - the Ampoule Concentrates - we combined emotional and dynamic textures with heroic product images and a straight forward copy to create a campaign that was memorable across all channels including social media, print and POS.

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L.O.V
BRAND LAUNCH

Creating a brand from scratch and seeing it take shape is certainly one of the most exciting things for every marketer, creative professional and brand strategist to experience. And the final moment when the brand obtains its very own world and voice is truly incomparable.
We had the honour to accompany the launch of the new beauty brand and game changer L.O.V from the beginning and therefore to develop a new upper mass market cosmetic brand communication strategy and integrated launch campaign including:
- strategic brand positioning 
- visual brand story and brand experience: look & feel
- communication platform
- brand claim
- pre-launch communication (B2B and PR)
- ATL and BTL activities, e.g. print ads & folders, OOH ads, Facebook posts

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L.O.V
BRAND TVC

We were challenged to develop TV sponsoring spots introducing Angelina Kirsch as the new brand ambassador, and highlighting the new brand philosophy - L.O.V yourself. Women are bold, daring, funny, sensual, dramatic, smart and powerful. Our concept highlights this spirit of L.O.V and its women by imposing a bold red color wash over the video when the product is opened and the L.O.V woman releases her full power.
In working with Angelina Kirsch we show that L.O.V empowers individual femininity and is not tied to the stereotypes of female beauty.
To coincide with the campaign the whole L.O.V assortment was launched at over 1600 stores so we needed to ensure the campaign was memorable across all channels including social media, OOH, PR and TV.

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Date:
September 2017
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L.O.V
LAUNCH CAMPAIGN (PRINT)

Our task was to create an outstanding print campaign tailored to the L.O.V target group that clearly communicates the newness of the brand and raises awareness, especially for the lip category.

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Date:
August 2016
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L.O.V
LAUNCH CAMPAIGN (OOH)

For the brand launch of L.O.V we created corresponding to the print campaign also a national OOH campaign. We combined classic billboards and digital billboards with moving images to communicate the newness of the brand with a clear call to action.

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Date:
August 2016
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L.O.V
BEAUTY SHOP

As 90% of the purchase decisions are made at the point of sale it is very important for beauty cosmetic brands to catch the attention of the consumer immediately. The differentiation to other brands is the key.
For L.O.V we aimed to transport the look & feel of a prestige brand at first glance. The challenge was to match the sophisticated look within the environment of the mass market. Focusing on the rich textures and highlighting the product as hero we designed an overall concept for the communication areas of the beauty shop and floor stand not only with images but also with an informative function. Furthermore we designed the exclusive collections displays in the hotspot of the beauty shop showing product innovations and seasonal trends.

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Date:
August 2016
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L.O.V
TRADE FAIR BOOTH

In preparation for the brand launch we conceptualised and realised the L.O.V trade fair booth for Cosmoprof Bologna 2016 – the most important international trade fair for the cosmetic industry. By making use of the different brand elements we created a truly intimate brand presentation.

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Date:
August 2016
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HOHNER

Hohner is a very traditional german manufacturer and world market leader for harmonicas and accordions.
We developed a new look & feel to transform Hohner into a modern brand which meets today’s and tomorrow's zeitgeist.

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HOHNER
CI AND IMAGE FILM
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CATRICE COSMETICS
BRAND RELAUNCH

Trends in fashion and colour are the core themes for all decorative cosmetics. The challenge is to find the perfect balance between originality and adherence to the category codes.

For the relaunch of Catrice, we dispensed with the generic approach of heroing a model or celebrity, and have made the colours itself into the star. We staged them in an ownable and rich collage look for an attention-grabbing presence that‘s inspiring and tempting to our target.

A concept that quickly gave the Catrice brand a strong recognisability whilst maintaining outstanding flexibility for the fast-moving trend colour market. And YeS – it established it as one of the most successful and popular brands.

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CATRICE COSMETICS
EYE CAMPAIGN 2016

By combining the new Eye’matic Eyepowder Pen and 3D Lash Multimizer Mascara we took a holistic approach to communicate Catrice's eye category. The challenge was to bring across both: the competence of the category as well as the brand’s fashion connotation. Under the conceptual roof of EYE COUTURE we created this print campaign with Catrice's signature visual devices and a catwalk perspective on the beauties.

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Date:
February 2016
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CATRICE COSMETICS
UPDATE S/S 2016 CAMPAIGN

Catrice updates about one quarter of it’s product portfolio twice a year. To emphasize the unlimited range of new colours and textures we created a print and TV campaign featuring the spring/ summer-highlight products. It combines the unique signature Catrice product collection with a collage of colorful textures which are combined with an exploding rose to depict the upcoming season.

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Date:
February 2016
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CATRICE COSMETICS
FACE CAMPAIGN 2015

We created a print & TV sponsoring campaign for the launch of the Even Skin Tone Foundation. Beautifully even, rich and light textures are combined with a 3-step beauty visual to communicate the skin improving effect over time and focus on the brand’s strong innovation competence.

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Date:
October 2015
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CATRICE COSMETICS
EYE CAMPAIGN 2015

By combining the new Deluxe Eye Shadow and Luxury Lashes Mascara we took a holistic approach to communicate Catrice's eye category. One of the top performing categories it was a challenge to bring across the competence of a mascara that delivers with an eye shadow that adds the glamour. Under the conceptual roof of LUXURY EYES we created this print campaign with Catrice's signature visual devices and a new perspective on the beauties.

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Date:
September 2015
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CATRICE COSMETICS
ONLINE CAMPAIGN FALLOSOPHY LIMITED EDITION

For Catrice classic communication like print and TV is definitely indispensable. But as a digital native brand you need to make sure that you communicate with your target group in an engaging, interactive and rewarding way across all channels. For the launch of the limited edition „FALLosophy“we designed a digital application, which invites the creative consumer to build an inspiring moodboard for the latest fall fashion trends. Simple like polyvore and yet unseen in the mass market cosmetic category, this application truely boosts the trend and fashion competence of Catrice's limited editions.

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Date:
September 2015
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CATRICE COSMETICS
UPDATE F/W 2015 CAMPAIGN

Catrice updates about one quarter of it’s product portfolio twice a year. To emphasize the unlimited range of new colours and textures we created a print and online campaign featuring the fall/ winter-highlight products. It combines the unique signature Catrice product collection with a rich collage of colorful textures.

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Date:
August 2015
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CATRICE COSMETICS
„CATRICE LOVES FASHION“ WEBSITE

The world of decorative cosmetic goes hand-in-hand with the fashion world. That‘s why we set up the initiative „Catrice loves fashion“: a digital platform by Catrice for the Mercedes Benz Fashionweek in Berlin 2015. Live from the event, two fashion-, beauty- and lifestyle bloggers report exclusively for Catrice, giving exciting insights from behind the scenes, including personal designer interviews and comments about the latest fashion trends.

In addition we managed to establish Catrice as exclusive partner in co-operation with the brands Kaviar Gauche, Lala Berlin and Capara. For a brand in the broad market of decorative cosmetics, it allowed Catrice to obtain a unique level of credibility in connection with up-coming selective fashion and premium brands.

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Date:
January, 2015
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CATRICE COSMETICS
LIMITED EDITION KAVIAR GAUCHE 2015

Together with Catrice we managed the designers of Kaviar Gauche to become an exclusive partner of the limited wedding edition. The cooperation includes the creation of Limited Editions, sponsoring of fashion shows at the Berlin Fashion Week and extensive collaboration in PR and online communication.

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Date:
May, 2015
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CATRICE COSMETICS
LIMITED EDITION LALA BERLIN 2014

We connected Catrice with the designers of LALA BERLIN as an exclusive partner in 2013 and 2014. The cooperation includes the creation of Limited Editions, sponsoring of fashion shows at the Berlin Fashion Week and extensive collaboration in PR and online communication.

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Date:
August, 2014
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CATRICE COSMETICS
LUXURY LAQUERS CAMPAIGN 2014

We managed to find a sparkling and luxurious look for this special advertisement format and TV sponsoring of Catrice luxury lacquers range: million brilliance. We wanted to highlight the vibrant colour range of these new nail lacquers and created a „brilliant“ campaign.

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Date:
July, 2014
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CATRICE COSMETICS
LIP CAMPAIGN 2014

From restrained nude to poppy pink — these smoothing lip polishes were combined to a cool and eyecatching advertisement and TV sponsoring to communicate the multi-beneficial product and the brands innovation power.

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Date:
September, 2013
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CATRICE COSMETICS
FACE CAMPAIGN 2014

A beautiful nude look created by Catrice, which was presented via various TV sponsorings and print ads including a sachet to generate trial for this high competence category. The impactful 7 sec spots were presented by Pro7 „RED!“ and VOX „Shopping Queen“.

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Date:
June, 2014
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ESSENCE COSMETICS
THE BRAND

Exciting and always new: young girls love to discover the world anew, every day.

In our multi-channel campaigns, we speak to the dreams and aspirations of teenage girls. The creative key: Cosma. She is the brand icon of essence, designed in a cool Manga comic style. She can speak in her ideosynchratic tone of voice, with an eye-level attitude towards her target group. Creating great ownability for the brand and a high level of acceptance by the young girls.

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ESSENCE COSMETICS
TRADE FAIR BOLOGNA 2016
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Date:
March 2016
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ESSENCE COSMETICS
TRADE FAIR BOLOGNA 2016
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ESSENCE COSMETICS
TRADE FAIR BOLOGNA 2016
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ESSENCE COSMETICS
TRADE FAIR BOLOGNA 2016
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ESSENCE COSMETICS
LAUNCHCAMPAIGN FOR THE NEW „GET INTO THE MOOD“ FRAGRANCES

And it works: within a few weeks, the fragrances became top sellers in the drug stores and a firm part of the essence product range.

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Date:
October, 2012
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ESSENCE COSMETICS
PURE SKIN CAMPAIGN

For this multi-channel campaign we did not directly approached the essence target group, but their peer group: the mums. The campaign started in print and led to online. We conceptualized a microsite dedicated to all skin-related topics under the framework "essence skin college".

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Date:
May, 2013
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MARC AUREL DIRECTORS CUT

Emotive image film for the Marc Aurel fashion label. Exclusively produced for the prestigious “Premium” fashion fair. The theme of the production: the interface between the photographer and model. Created in cooperation with Artificial Rome and Tarané Yuson.

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Date:
2012