PLEASE TURN 90°
The oldest, shortest words – yes and no – are those which require the most thought.”
PYTHAGORAS

This is yes

We are a boutique agency for international beauty-, lifestyle- and fashion brands. Personal and direct in the approach, bold and global in the ideas.

We, Tarané Yuson and Nadia Schliephake, have strategic and creative experience in building brands from both sides: working for clients like Jil Sander, Montblanc, Juvena of Switzerland and agencies such as BBDO, Select NY, Arnell Group.

We founded YeS IDEAS in 2013, and have been thriving ever since. With our client’s increasing success we have been carefully growing our business and our agency. We‘re happy that our clients consider YeS IDEAS to be one of the most personal full-service agencies in Germany. They appreciate our combination of conceptual design with an intuitive sense for aesthetic, beauty and female insight.

YeS to the small specialist creative boutique agency!

This is yes

We are a boutique agency for international beauty-, lifestyle- and fashion brands. Grounded in local knowledge and connections, we are personal and direct in the approach, but bold with a global outlook and experience in the ideas.

YeS to the small specialist creative boutique agency!

RECENT CLIENT QUOTES

We really like working together with you because you create unique holistic brand concepts. You manage to bring to life and visualize the emotionality of a brand in a very sophisticated way that captures our consumer's hearts."
Your engagment for brands is as if you own them. With your superbe sense & knowledge for beauty you think beyond the bounds of classic brand commmunication. You have served as great sparrings partners in strategic development, managing to carry through our critical demands to executional excellence."
If you would like to know who we got those quotes from, do not hesitate to get in touch with us!

RECENT CLIENT QUOTES

We really like working together with you because you create unique holistic brand concepts. You manage to bring to life and visualize the emotionality of a brand in a very sophisticated way that captures our consumer's hearts."
Your engagment for brands is as if you own them. With your superbe sense & knowledge for beauty you think beyond the bounds of classic brand commmunication. You have served as great sparrings partners in strategic development, managing to carry through our critical demands to executional excellence."
If you would like to know who we got those quotes from, do not hesitate to get in touch with us!
Never allow a person to tell you no who doesn’t have the power to say yes.”
ELEANOR ROOSEVELT

WHAT WE DO

+ STRATEGY
Brand strategy development, brand positioning, brand co-operations, concept development, trend research
+ CAMPAIGN
Integrated multi-channel campaigns, TV-spots, trade fair exhibition stands and events, POS-activities...
+ CI / CD
Corporate design, corporate communication, packaging design
+ DIGITAL
Webdesign, social media campaigns, content creation

YES IDEAS —
OUR NAME IS OUR MISSION:
WE SAY YES TO IDEAS

+ that marry the sense & sensibility of a brand.
+ that use the paradoxes & contradictions within a brand to bring its very own attitude to life.
+ that use word & visual to appeal to both head & heart.

YeS sums up our passion for our work – and is not altogether surprisingly the abbreviation of the names of our founders Tarané Yuson & Nadia Schliephake.


WHAT WE DO

+ STRATEGY
Brand strategy development, brand positioning, brand co-operations, concept development, trend research
+ CAMPAIGN
Integrated multi-channel campaigns, TV-spots, trade fair exhibition stands and events, POS-activities...
+ CI / CD
Corporate design, corporate communication, packaging design
+ DIGITAL
Webdesign, social media campaigns, content creation

YeS sums up our passion for our work – and is not altogether surprisingly the abbreviation of the names of our founders Tarané Yuson & Nadia Schliephake.

Yes, we have no bananas.”
FRANK SILVER AND IRVING COHN

OUR CREATIVE APPROACH: BE PARADOX

Great brands have authentic stories full of natural contradictions. Great ideas are born within this tension of opposites.

Basis for an outstanding result is always the close exchange with our clients and team. True to our belief in the duality of opposites – as expressed in our logo – we say YeS to partnership: listening, understanding the DNA of the brand, and sparking off ideas from opposing points of view. Always on the quest for a brand‘s personal paradox as the spring board for the big idea.

This intensive examination of the brand and its world of associations enables the successful synergy of strategy, creative idea and content. We are being supported by our hand-picked in-house team and a flexible network of beauty, fashion and lifestyle experts.

OUR CREATIVE APPROACH: BE PARADOX

Great brands have authentic stories full of natural contradictions. Great ideas are born within this tension of opposites.

Basis for an outstanding result is always the close exchange with our clients and team. True to our belief in the duality of opposites – as expressed in our logo – we say YeS to partnership: listening, understanding the DNA of the brand, and sparking off ideas from opposing points of view. Always on the quest for a brand‘s personal paradox as the spring board for the big idea.

TARANÉ YUSON

General Manager Concept & Consulting

Born in Teheran, Tarané settled in Hamburg in the 80ies to pursue a steep career in fashion and advertising. Her oriental heart combined with a sharp analytic mastermind and great cosmopolitan style makes her a truly inspiring partner in any creative and strategic project. While linear thinking is for her a typical German attribute, that she has not officially embraced from her adopted home country, she brings her own creative and at times erratic thoughts into bridging the gap between strategy and execution. She does not only understand brands, she lives them.

I like to harass people with ideas, that throw them off their routine thinking.”

CAREER
General Manager Concept + Consulting YeS IDEAS
Brand Consulting T. Bridging Ideas
Managing Director Select.NY Hamburg
Management Supervisor Lowe
Account Director BBDO
Global Press & Advertising Executive Jil Sander
Founder of Maison D‘Or

CLIENTS
Bree Leather, Cosnova Cosmetics, Jil Sander, Joop Fashion, La Prairie Group,
Marc Aurel Fashion, Montblanc, P&G — Wella, Swarovski

TARANÉ YUSON

General Manager Concept & Consulting

Born in Teheran, Tarané settled in Hamburg in the 80ies to pursue a steep career in fashion and advertising. Her oriental heart combined with a sharp analytic mastermind and great cosmopolitan style makes her a truly inspiring partner in any creative and strategic project. While linear thinking is for her a typical German attribute, that she has not officially embraced from her adopted home country, she brings her own creative and at times erratic thoughts into bridging the gap between strategy and execution. She does not only understand brands, she lives them.

NADIA SCHLIEPHAKE

General Manager Concept & Creation

Born & raised mainly in southern Germany, Nadia has build her truly cosmopolitan character through various lives she’s lived around the world. After stints in Riadh, Madrid, New York, Berlin and Toulouse, she has settled (for now) in the city of Hamburg where she founded YeS IDEAS together with Tarané. In her Gemini way of thinking she brings opposite worlds together – cosmopolitan business women and caring mother of two, a unique sense of beauty paired with a conceptual mind, crazy ideas executed to perfection. With her fine eye on all things pretty she ups a beautiful picture into a sensual brand experience that makes sense.

If you sell beauty, do it beautifully and smart.”

CAREER
General Manager Concept + Creation YeS IDEAS
Creative Director SelectNY B + HH
Senior AD Arnell Group NYC
AD Select Communications NYC
Junior AD Grey Madrid

CLIENTS
Aktion Mensch, Codorniu, Concorde, Cosnova Cosmetics, Coty Pretige, Cuervo Tequila, DKMS, Douglas, Friseur Klier, Griesson DeBeaukelaer, Lancaster, Movado, P&G — Wella, Rockport, Swarowski, Triumph Lingerie, Unilever — Dove Spa

NADIA SCHLIEPHAKE

General Manager Concept & Creation

Born & raised mainly in southern Germany, Nadia has build her truly cosmopolitan character through various lives she’s lived around the world. After stints in Riadh, Madrid, New York, Berlin and Toulouse, she has settled (for now) in the city of Hamburg where she founded YeS IDEAS together with Tarané. In her Gemini way of thinking she brings opposite worlds together – cosmopolitan business women and caring mother of two, a unique sense of beauty paired with a conceptual mind, crazy ideas executed to perfection. With her fine eye on all things pretty she ups a beautiful picture into a sensual brand experience that makes sense.

Yes, yes, yes!”
MEG RYAN IN WHEN HARRY MET SALLY

YES WE HIRE!!!

If you are interested in working with us, please send your portfolio to:
info@yes-ideas.eu

We are excited to receive your application!

Best,
Nadia & Tarané

YES WE HIRE!!!

We are currently looking for

+ Art Director (m/w)
+ Junior Art Director (m/w)
+ Intern Art 3 or 6 months (m/w)

If you are interested in working with or in our team, please send your portfolio to:
info@yes-ideas.eu

We are excited to receive your application!

Best,
Nadia & Tarané